Several considerations come into play when creating print ads or promotional material. What is the main message? What are the audience characteristics? Will it be targeted to a small group or to a wider audience? How much text does the client require and in what space? What publications will it run in and will it stand out from other advertisers? Every ad I create is a reflection of these concerns.
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Mold Mailer
This oversized postcard was created as a part of a campaign to target residential homes for low-cost services during Hawaii’s rainy season. The challenge- make a mailer featuring mold that expressed urgency without…
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PBN Pride
K2 and TLC joined forces on this ad to congratulate a mutual employee on winning a prestigious award. This quarter page ad was featured in Pacific Business News magazine.
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SCM Print Ads
When Silver City Museum changed their events to a seasonal format, it became important to advertise the upcoming series of events. Besides organizing and hosting the events shown myself (more info available on…
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TLC Rack Cards
This rack card was designed for TLC to handout out at events and to make available at hangouts and LGBTQ+ services around the community that catered to youth. The eye-catching photo and text…
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K2 PBX
This print ad was for a guidebook at the Pacific Business Expo that K2 was operating a booth at. In order to help drive business to the booth, the company had decided to…